TL; DR/ Quick Answer

Creating website content is more than writing words. You need to:

• Align content with business goals and audience needs.

• Plan a clear page structure and navigation.

• Use a consistent brand voice and proof.

• Write with conversion and SEO in mind.

• Make it accessible, easy to read, and measurable.

Key Takeaways

• Start with business goals before writing.

• Match content to search intent and customer needs.

• Keep page structures clear and simple.

• Use trust signals and proof to build confidence.

• Write content that leads to action.

• Refresh and improve content over time.

What Should You Consider When Developing Your Website Content?

When planning a new site or redesign, the big question is: what should you consider when developing your website content?

Good content is more than headlines and paragraphs. It includes structure, tone, proof, calls to action, and even the way pages connect. Done right, your content will attract the right visitors and guide them toward becoming customers.

Here’s a practical breakdown of what to focus on.

Start with Strategy

Begin with your business goals. Do you want more leads, online sales, or demo bookings? Every page should support that goal. Define what success looks like and how you’ll measure it.

Know your audience’s pain points and what they’re trying to achieve. Then match your content to search intent—blogs for education, service pages for solutions, and contact pages for action.

Structure Your Content

A clear site structure makes content easier to find and understand. Keep the core pages simple: Home, Services, About, Blog/Resources, and Contact.

Use descriptive navigation labels that mirror user intent. Link between related services and resources so visitors never hit a dead end.

Find Your Brand Voice

Explain who you are, who you help, and why you’re different. Back this up with proof like case studies, testimonials, and metrics.

Keep sentences short and language clear. Make forms, CTAs, and microcopy friction-free. Consistency builds trust.

Write for Conversions

Above the fold, answer four questions fast: What do you offer? Who is it for? Why choose you? What should I do next?

Use strong CTAs like “Book a Call” or “Get a Quote.” Place them where decisions happen. Handle objections with FAQs and customer proof right on the page.

Cover SEO Basics

SEO isn’t complicated when you stick to the essentials:

• Write clear titles and meta descriptions.

• Use H1–H3 headings naturally.

• Add alt text to images.

• Make each page unique and thorough.

• Add FAQs or schema when helpful.

Build for Accessibility and Readability

Make sure everyone can use your site: good contrast, clear headings, descriptive links, and readable sentences. Add alt text for images and captions for videos. Plain, clear content helps all users.

Measure and Improve

Track what matters: clicks on CTAs, form submissions, time on page, and scroll depth. Run simple A/B tests on headlines and CTAs. Refresh content when offers change, rankings drop, or FAQs shift.

Final Thoughts

So, what should you consider when developing your website content? Start with strategy, plan your structure, write clearly with proof and CTAs, and don’t forget SEO and accessibility. Treat content as something you improve regularly, not a one-time task.

FAQs

1) What’s the first step when developing website content?
Define business goals (leads, sales, bookings) and the action each page should drive. Let those goals shape topics, structure, and CTAs.

2) How do I plan my site structure?
Keep a simple core: Home, Services, About, Resources/Blog, Contact. Use descriptive nav labels and link related pages so visitors never hit a dead end.

3) How do I match content to search intent?
Map pages to “learn, compare, buy.” Educational posts answer questions, service pages solve problems, and contact pages make action easy.

4) What makes copy convert?
Above the fold, answer: What is it? Who is it for? Why choose you? What next? Add proof (logos, reviews, results) and a clear, verb-first CTA.

5) How long should a page be?
As long as needed to fully answer the intent. Depth beats word count—use clear headings, bullets, visuals, and a short FAQ block.

6) Which SEO basics matter most?
Unique title (≤60 chars), meta (≤155), one H1, logical H2/H3s, descriptive internal links, image alt text, fast/mobile pages, and schema where helpful.

7) How do I keep a consistent brand voice?
Create a mini style guide: tone, key messages, banned words, CTA language, and examples. Reuse approved headlines and proof patterns.

8) What accessibility must-haves should I include?
Readable contrast, meaningful link text, proper heading order, alt text, captions/transcripts, and keyboard-friendly forms.

9) How do I measure content performance?
Track CTA clicks, form starts/completions, scroll depth, key page views, and assisted conversions. Review monthly and iterate.

10) How often should I refresh content?
Quarterly is a good rhythm—or sooner if offers change, rankings dip, or FAQs shift. Update titles, proof, internal links, and page speed.